I am the sync specialist at the ford dealership I work at and it is great to hear of another dealership providing someone who can address sync, myford touch, navigation, and other technology issues.
Here are 5 topics I run into a lot:
1) Why does myford touch seem to be slower with the new 2.11 update?
2) Why does sync not understand my commands?
3) Why doesn't my phone work with text messaging?
4) How come my phonebook will not download?
5) Why does my droid x not display contact names when a call is coming in?